Dan's the man for new loan stores - South Florida Business Journal:

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The newly re-christened of Dallas, a home equitg loan wholesaler formerly namesd RACFinancial Corp., is jumping into the retaikl game in a major way. The consumer financr company plans to open an office in Miami withinb the next 90 days and in Jacksonville withinh the next 30 In addition, it's looking to buy at leasy two large finance companies in the Southeast and is spending at leasr $10 million on a national ad said president and chief executiv officer Dan Phillips. "With Dan his family orientation, his moral standards, I thinkl Florida is going to be a great market for said Phillips, who met Marino at a celebrit golf tournament.
FirstPlus focuses on home improvemeng loans and debt consolidation for those with solid or slightly marred credit. The companty uses credit ratings more than collateral inevaluating loans, said Dan so it often will lend at higher loan-to-value ratiosx than others. "It's a $150 billiojn industry and no one has more than 2 percenft ofthe market," said Kirk Phillips, group presidentr of First Plus Financial East and cousinn to Dan Philips. His job is to expand the franchisse east ofthe Mississippi. In Florida, FirstPlus already has offices in Orlandoand Tampa.
The 10-year-olx FirstPlus Financial Group generates $80 million a montuh in loans, with a goal of $200 milliom a month by this time next he said. Marino's ads debut next week during a celebrityh golf tournament in Las Vegas that FirstPlus is sponsorinb and Marino isplaying in.