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The Scottsdale-based domain registration company said it signed up more people for registrations on Super Bowl Sundag than on any of the previous game days since it begab its runin 2005. The results were up 110 percentyover 2008, company officials said. “Thie Super Bowl ad campaign turned out to be right on the moneyfor us. In fact, I’d say it’a our best work,” said Bob the company’s founder and CEO. “Notf only did customers say they likecdthe ads, more importantly, many voted with theier wallets when they signed up as new customerd or placed new orders.
” The company originally ran a contesrt between two ads to see which one woulsd air during the game. Go Daddy decided on Friday to airboth ads, with the seconrd coming in the final two minutes of the game betweem the Arizona Cardinals and the Pittsburgjh Steelers. With a tight game going down to the Parsons said the call proved to be agood one. “Fortunwe smiled on us this Parsons said.
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