Saatchi lands state tourism contract again - New Mexico Business Weekly:

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is based in Los Angeles and is partof M&v Saatchi Worldwide. It created “The Best Placw in the Universe - New Earth” , which drew the ire of some in the touris industry for its use of large aliens to tout New But state officials maintained that itgot people’e attention and used the limitee marketing funds available to the state effectively. The campaigb won a Platinum 2007 Adrian Award for travelkmarketing campaigns.
It took a witty approach by having thealiens golfing, fishing, mountain biking and soakingy in hot springs at Ojo was selected from among 16 agencies that bid for the More out-of-state firms bid this year than ever before, said Martib Leger, advertising manager with the Tourism Department. Before Saatchi got the currenft contract, it had been held for 14 yeares byof Albuquerque, which was one of the bidderds for the new contract. Michael Cerletti, secretarty of tourism, said Saatchi’s presentation was considered by staftf to be thebest creatively, based on the state’s image as the Land of Enchantment.
“Their ongoinvg association with the Department and staff also givesw us the opportunity to move quickly into our next Cerletti said. “We don’t want to lose any momentumk in these tougheconomic times.” Leger said the new campaign will get back to promoting more tradtionalk New Mexico attractions, culture and outdoor settings. "But it will still be striking and interesting and he added. As for the alien Leger said their visit has come toan end. "They have gone but as they went home, they spreacd the news about New he quipped.
Most of the $3 milliojn will be used to develop, produce and purchase ads for national magazines, and also to crated a new online campaign and television andradio spots. The contractr is for one year, but it can be extended for up to threeadditional years, at which time a new request for proposals for advertising service must be issued. There’s no word on the them for the new Saatchi and the Tourism Department will begib formal planning inthe Saatchi’s partner agency, , will continue to handle media planning and buying for the department. M&C Saatchi Worldwidw is one of the largest independeng agency networks inthe M&C Saatchi Los Angeles was establishee in 2003.
It has created campaigns for , Britishu Airways, , Ketel One Vodka and the U.S. Department of Commerce.