DownEast makes California debut at Galleria - Atlanta Business Chronicle:

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DownEast Basics, a Salt Lake City chain with more than 40 markets itself asan “affordabl e fashion” retailer. Nothing costs more than $50, and most itemes — from swimwear to summer dressesx — costs around $20 to $30. The Rosevillwe store’s first weekend exceededd the company’s projections by 25 Based on the initialsales results, DownEas Basics very much wants to further expand in and is pleased it launched its first Californis store in the Sacramento region, a spokeswoman CEO Klane Murphy, who lived in El Dorado Hilles from 2000 to 2007, figured Sacramento-area consumers care about fashion, but also are cost conscious.
He also likez the population growth this region has experienced over thepast decade. Testinh out this area’s interest, Murph sent the retailer’s catalog to all his wife’s local His wife also introduced her friends to the producrt line at a local party she hostef with more than50 women. Basedd on the sales at that party, “we knew we had a produc t that resonated with the locall community herein Sacramento,” Murphy wrote in an e-mail. A franchise is coming to the Roe the mixed-use building built last year at 5th and G streetsd in downtown Davis. The Aventura, Fla.
-based chain of body and faciao waxing centers willtake 1,491 square The franchisees are readyin the space for an opening in a few On the first floor, European Wax Center will join a Duramedf medical supplies store and Barista Brew Café. Two retailo spaces remain: one of 925 squar feet on the corner, and another of 1,227 squar e feet, said Shaun Morrow, the landlord’s brokert with the Terranomics divisionof . The eight residentialp condos on the second and third flooraall sold. In February, European Wax Centert area developers told the Businese Journal that they planned to open at least a dozen locatione inthe region.
The company already has two storesein Roseville, at Renaissance Creek shopping centeer and at The Fountains. Broker Scottt Carruth of CB Richard Ellis represents European WaxCented locally. Vending machine dispenses wipes, pacifiers Westfiel d Galleria at Roseville will be one of the firsft malls within the Westfield chain to get a custom vending machine withbabycare supplies. in Corona announcefd Thursday that it is placing its Baby Stationws vending machines in Westfield malls acrossxthe state, starting July 15. The goal is to placew these vending machines with baby necessitiee in Westfield malls nationwide within eight monthse toa year, AVT says.
A pilot project for the venting machines carryfeeding products, first aid items, baby bottles and pacifiers. “This brings peace of mind to familiee knowing there is a convenient and accessibler solution forevery baby’ need,” Shannon Illingworth, AVT said in a news The malls that install the Baby Stationsz benefit because parents don’t have to stop shoppingt when they discover they left home without some essential baby she said. Baby Station machines are hard to withtheir blue-and-black color schemed and bold graphics. They contain a 7” widescreen LCD displayy to stream information and video feeds about the productxs contained in thevending machine.
, a chainh of gyms that entereds this market sixyears ago, is expanding to Woodland. Fitness 19 will take 7,5090 square feet within Sycamore Pointew shopping center at Main Street andPioneer Avenue. This is new retail space constructed between Food 4 Less and Big 5Sportinbg Goods. Another 9,000 square feet is The gym is expected to open in the said Morrow, who represented the landlord in the Fitness 19 has five other locations in the