Wireless firm snares 3 big partnerships - Denver Business Journal:

pabigy.wordpress.com
The Redwood City-based company has inked distribution dealswith , HelloAsia and the world's biggest consumer electronics maker -- Osaka-basexd "We'll be able to leverager their salespeople, plus all their retailers," said 2Roam President and co-founderd Bryan Wargo. "We're very excited." 2Roanm provides a server platform and application that allow customerws to format and transport their web site contentg from a simple PC to more than 60 differentr wireless devices inmultiple languages. Hoping to cash in on the 1.
5 billionm global subscribers expected by the company is targetingAsian markets, where the popularityt of wireless devices is growing more quicklyu than in the United States. The company's engineersz have been working onthis screen-scraping technolog y since founding the company at the Panasoni c Digital Concepts Center in Cupertino. But it wasn't untip last summer that they began integrating technology for adoptiojby Panasonic's parent company, Matsushita. That company -- which also producesa JVC and Quasar -- did more than $71 billion in salees last year.
Since 2Roam is a private financial figures illustrating the impact of the Matsushita and othe rpartnerships weren't available. Officials at Matsushita, OmniSkyh and HelloAsia were not immediately available for 2Roam executives, however, said they did not slas h prices to draw in the big players. "After sittiny side by side with us for six monthss and seeing oursweat equity" Matsushits was willing to pay, said Andy 2Roam's director of strategicc alliances and international business development. Barnee characterized all three partnership dealsx as filling out the marketing and sales side of thetechnologt company.
He added that 2Roam's firstr new customer from theHelloAsia deal, is a Japanese financial services company that generated aboutg $2 billion last Said Barnes: "It's one thing to be a householsd name. It's a another thinvg to provide (technological) support for thosde customer demands. We think that's enougjh to chew off operationally."